In 1968, Colonel Harland Sanders, founder of Kentucky Fried Chicken, established a second restaurant chain, Kentucky Roast Beef. On the menu was a variety of beef and ham-based sandwiches. The franchise took off in Las Vegas, with sandwiches costing less than 70 cents. Approximately 100 restaurants opened across the country, including this example in Aurora. While Kentucky Fried Chicken had 2,000 stores worldwide and grossed 300 million dollars in 1970, Kentucky Roast Beef was not so fortunate. The chain was in operation for only two years before shuttering its doors, citing the high cost of beef products.